THE INFLUENCE LIFESTYLE, GROUP PREFERENCE, PERCEPTION BRAND LUXURY AND PRODUCT QUALITY TOWARD CONSUMER WILLINGNESS TO PAY ( Study of consumer iPhone at Malang )
DOI:
https://doi.org/10.22219/jmb.v6i1.5384Keywords:
Group Preference, Perception Brand Luxury, Perception Product Quality and Consumer Willingness to PayAbstract
The purposes of this study was determine the influence of lifestyle, group preference, perception brand luxury and product quality toward consumer willingness to pay on iPhone product. The population in this study consist of society in Malang that buy iPhone product, which the value was unknown. Based on Maholtra analysis, number of sample are 85 respondent. This study use purposive sampling as the sampling technique. Data analysis was used in this study was multiple regression analysis. The result of this study shows that lifestyle, group preference influence have significant toward consumer willingness to pay partially. In addition, the results of the F test describes that lifestyle, group preference, brand luxury and product quality influence on have significant consumer willingness to pay simoultaneoslyDownloads
Download data is not yet available.
Downloads
Published
2018-02-12
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.