Feminist Impact via Chinese Social Media

A Post Content Analysis of Xiaohongshu

Authors

  • Changjian Geng Centre for Policy Research, Universiti Sains Malaysia
  • Hanif Abdurahman Siswanto Centre for Policy Research (CPR), Universiti Sains Malaysia https://orcid.org/0000-0003-4967-0403
  • Kailai Zhang Centre for Policy Research, Universiti Sains Malaysia
  • Ming Hou Centre for Policy Research, Universiti Sains Malaysia
  • Qiaosheng Na Centre for Policy Research, Universiti Sains Malaysia
  • Mohammad Reevany Bustami Centre for Policy Research, Universiti Sains Malaysia

DOI:

https://doi.org/10.22219/jp.v6i2.35900

Abstract

This paper discusses the impact of feminism on women through the Chinese social media and e-commerce platform—Xiaohongshu. Sentiment and themes were categorized for 50 top posts of feminism, which ranged from feminism Comment, female power education to analysis of movie and news. The research reveals that different content categories, emotional tones, and commentator feedback significantly influence user engagement. This study is also an indication of active engagement and diversity of ideas on issues of feminism by young Chinese women. These findings offer valuable insights for content creators and platform operators, emphasizing the need to consider emotional and categorical dynamics in strategy development to optimize user experience and content dissemination on Xiaohongshu.

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Author Biography

Hanif Abdurahman Siswanto, Centre for Policy Research (CPR), Universiti Sains Malaysia

Master Student of Social Work at Centre for Policy Research (CPR), Universiti Sains Malaysia

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Published

29-09-2024

How to Cite

Geng, C., Siswanto, H. A., Zhang, K., Hou, M., Na, Q., & Bustami, M. R. (2024). Feminist Impact via Chinese Social Media: A Post Content Analysis of Xiaohongshu. Jurnal Partisipatoris, 6(2). https://doi.org/10.22219/jp.v6i2.35900

Issue

Vol. 6 No. 2 (2024): September

Section

Articles

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