Determinan Pengaruh Brand Image, Fitur Layanan, Manfaat, Kemudahan, Dan Resiko Persepsian Terhadap Minat Nasabah Dalam Menggunakan E-Banking Di Bank Syari’ah XXX

Abstract

This study aims to analyze the influence of brand image, service features, benefits, convenience, and perceived risks to customer interests using E-Banking at Bank Syari'ah Mandir KC Soekarno Hatta Malang. Sample taking techniques in this research using accidental sampling. The research using multiple regression analysis. The results showed that partially brand image, feature availability, usefulness, ease of use, trust and perceived risk have a significant invluence on the use of E-Banking because it has a significance value > 0,05 the first variable is the brand image with a value of 3,931> 2,008, for feature availability 12,274 > 2,008. 13,452 > 2,008 for ease of use; 3,211 > 2,008 for usefulness; 3,017 > 2,008 for trust; 3,211 > 2,008 for perceived risk. And simultaneously that brand image, feature availability, usefulness, ease of use, trust and perceived risk have a significant influence on the use of E-Banking with the significance value 76,806 > f table 2,29.