Strategi Promosi Pada Batik UD Aneka Pamekasan dalam Prespektif Islam

Abstract

This study aims to determine the Islaic promotion strategy in Batik UD Aneka Pamekasan. This study uses qualitative research methods with the type of field research. Purpose of this study was to determine the promotion strategy of Islamic Batik at UD Aneka Pamekasan. The result of this study indicates that the Islamic promotion strategy for UD Aneka Pamekasan batik has been based on sharia principles by applying an attitude of honesty and being fair to all consumes. The Islamic promotion strategy for UD Aneka Pamekasan batik uses a promotional mix (advertising, sales promotion, publicity, and personal selling).