Strategi Promosi Produk Halal Home Industry

Studi pada Industri Rumahan Mangathat, kec. Karangploso, kab. Malang

Abstract

This study aims to determine the promotion strategy of halal products in the Mangathat home industry located in Karangploso District, Malang Regency. This research uses qualitative research with a case study approach. Sources of data in this study using primary and secondary data sources. And data collection techniques used such as observation, interviews, and documentation. The results of this study indicate that the promotion strategy applied by the mangathat cottage industry is to use a promotion mix such as; 1. Advertising uses two online media, namely Tiktok and Facebook Ads; 2. Personal selling is done by introducing products to consumers who stop by this industry; 3. Sales promotion is implemented by giving shopee vouchers through the Shopee Food application; 4. Publicity is carried out by participating in product exhibitions organized by Bank Indonesia Malang.