Strategi Pemasaran Dalam Meningkatkan Jumlah Pengunjung Pada Agrowisata Kampung Coklat Blitar

Abstract

This study aims to analyze the marketing mix marketing strategy used by Kampung Coklat to increase the number of visitors. This research uses a qualitative type of research using a Case Study approach. The data used is in the form of primary and secondary data. The primary data collection method is carried out using observation, interview, and documentation methods, while the secondary data is in the form of books, journals, literature related to the number of visitors in Kampung Coklat. This study uses the technical validity of the triangulation model data. The results showed that in increasing the number of visitors, Kampung Coklat used the 7P marketing mix model marketing strategy or service marketing strategy. The most influential elements in increasing the number of visitors in Kampung Coklat are product, promotion, and physical evidence.