The Effect of Halal Label on Consumer Purchasing Decisions with Religiosity as a Mediating Variable
DOI:
https://doi.org/10.22219/jamanika.v3i03.29482Keywords:
halal labels, religiosity, purchase decisionAbstract
This study aims to prove the effect of halal labels on consumer purchasing decisions with religiosity as a mediating variable for ice cream and tea of Mixue consumers in Malang City. A sample of 112 respondents used a non-probability sampling strategy with a purposive sampling technique. Data collection uses a questionnaire distributed to Mixed consumers. The analysis technique used in this study uses path analysis. It indicates halal labels can have a positive and significant effect on purchasing decisions. Halal labels can have a positive and significant effect on religiosity. Religiosity can have a positive and significant effect on purchasing decisions. However, religiosity cannot mediate between halal labels and purchasing decisions.
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