Vol. 4 No. 01 (2024): MARCH

Articles

• The Influence of Promotions on Purchase Decision Through Brand Image as a Mediation Variable: Study at The Semprit RIHO Cake Factory

  Diyana Permata Sari, Dicky Wisnu Usdek, Viajeng Purnama Putri

  1-12

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  • 126
  • 154
  • DOI

• Feasibility Study of Establishment Plan New Branch of Aksan Motorcycle Repair Shop II in Curahdringu Village Tongas Probolinggo Regency

  Synthia Nur Aisyah, Warsono, Novi Puji Lestari

  13-23

  • PDF
  • 60
  • 72
  • DOI

• The Influence of Electronic Word of Mouth and Social Media Promotion on Consumers' Purchase Intention

  Rizal Bayu Aditya, Eko Handayanto, Ardik Praharjo

  24-32

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  • 118
  • 113
  • DOI

• The Effect of Financial Literacy and Financial Attitudes on Financial Management with Financial Inclusion as an Intervening Variable

  Tri Meidiana Ardanari, Bambang Widagdo, Dewi Nurjannah

  33-43

  • PDF
  • 257
  • 167
  • DOI

• The Effect of Total Quality Management and Supply Chain Management on Operational Performance (Study on UKM Sanan Tempe Chips Malang City)

  Rusvita Nur Amalina, Triningsih, Kenny Roz

  44-51

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  • 144
  • 115
  • DOI

• Analysis of the Influence of Job Characteristics on Employee Performance with Motivation as an Intervening Variable among Employees at Cafe Sawah Pujon Kidul

  Humam Fadhil Harisandi, Siti Nurhasanah, Fika Fitriasari

  52-59

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  • 115
  • 84
  • DOI

• The Effect of Organizational Commitment on Employee Performance with Job Satisfaction as a Moderating Variable at PT. PLN (Persero) UP 3 Malang ULP Kepanjen

  Renanda Riska Aprilia, Sandra Irawati, R. Iqbal Robbie

  60-70

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  • 93
  • 87
  • DOI

• Effect of Work Life Balance and Job Satisfaction on Organizational Commitment at PT Jatim Auto Comp Indonesia (JAI)

  Rifqi Mayrenanda Alif Afrinianto, Titiek Ambarwati, Khusnul Rofida Novianti

  71-80

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  • 115
  • 90
  • DOI

• The Influence of Brand Image on Brand Trust and Its Impact on Brand Loyalty (Study of MS Glow Consumers in Malang City)

  Galuh Cahyaning Pramesti, Marsudi, Sri Nastiti Andharani

  81-90

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  • 134
  • 115
  • DOI

• The Influence of ITZY Brand Ambassador on The Purchase Intention of Ultra Milk Products Through Brand Image as a Mediating Variable

  Auliya Arasy'difah Idris, Sri Nastiti Andharani, Yulist Rima Fiandari

  91-97

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  • 237
  • 183
  • DOI