The Influence of Brand Image, Product Quality, and Customer Service on Purchase Decision at Current Jaya Store in Madiun City
DOI:
https://doi.org/10.22219/jamanika.v4i2.33653Keywords:
brand image, product quality, service quality, purchase decisionAbstract
The purpose of this study is to ascertain whether Lancar Jaya Stores customers in Madiun City made a purchase of PVC ceiling based on brand image, product quality, and service quality. This study employs a quantitative approach to research. in studies employing multiple linear regression methods. Utilizing the Purposive Sampling method for sampling. There were 96 respondents in the sample. It is demonstrated by statistical tests that product quality has a positive and significant impact on decisions about what to buy, service quality has a positive and significant impact on decisions about what to buy, and the image of the brand”has a partial effect on purchasing decisions .. Purchasing decisions are influenced simultaneously.
Downloads
References
Al Choir, F. (2018). Implementation of Production Quality Control to Achieve Increased Product Quality (Case Study of PT. Gaya Indah Kharisma Tangerang City) . 1 (4), 2598–2893.
Alfarizi, DC, & Rismawati, R. (2021). The Influence of Price, Promotion, and Service Quality on Purchasing Decisions in Users of the Kai Access Application (Indonesian Railroad Access). Journal of Science and … .
Amalia, N. (2019). The Effect of Brand Image, Price and Product Quality on Purchasing Decisions (Case Study on Endess Noodle Consumers in Bangkalan). Journal of Management and Business Studies , 6 (2), 96–104.
Amelia, F., & Fikriyah, K. (2020). Relationship of Cashback Promos to Surabaya Muslim Customer Loyalty in Ovo Digital Wallet Services. Journal of Islamic Economics and Business , 3 (2), 108–115.
Ardianti, AN, & Widiartanto, MA (2019). The Influence of Online Customer Reviews and Online Customer Ratings on Purchase Decisions through the Shopee Marketplace. Journal of Business Administration , 1–11.
Astuti, A., & Purnama, A. (2019). The Effect of Reading the Quran on Blood Glucose Levels in Diabetes Mellitus Patients at Cengkareng Hospital in 2018. Indonesian Scientific Journal of Nursing , 9 (02), 577–584.
Bambang, T., & Firdiyansyah, I. (2021). The Effect of Product Quality, Price and Brand Image on the Decision to Purchase Shoes Online at L-In Shop Batam. Journal of Records, Vol. 5, No.1, Feb. 2021 , 5 (1), 86–94.
Bambang, T., Firdiyansyah, I., Management Study Program, M., Galileo College of Economics, Green Garden Complex Blok C No, S., Seraya, Batu Ampar District, Batam City, K., Riau, K., & Management Study Program, D. (2021). The Effect of Product Quality, Price and Brand Image on the Decision to Purchase Shoes Online at L-in Shop Batam. Journal of Records , 5 (1), 86–94.
Bansaleng, JM, Sepang, JL, & Tampenawas, JLA (2021). The Influence of Product Quality, Service Quality and Product Prices on Customer Satisfaction of XL Card Users in Manado. EMBA Journal , 331–340.
Erlangga, H., Nurjaya, N., Sunarsi, D., Mas'adi, M., & Jasmani, J. (2021). The Influence of Service Quality and Product Quality on Consumer Purchasing Decisions of Honda Motorcycles at PT Panca Sakti Perkasa in Bintaro. PERKUSI Scientific Journal , 1 (4), 464.
Fajarsari, AD (2019). Effect of Building Envelope on Thermal Comfort (Case Study of PPSDM Migas Cepu). National Journal of Oil and Gas Energy Management Zoom , 1 (1), 50–60.
Fristy, P. (n.d.). Prices Against Increased Sales At Pt. Ori . 4 (September 2021), 240–244.
Ghozali, I. (2018). Multivariate Analysis Application With IBM SPSS 25 Program . Diponegoro University.
Hakim, L., & Saragih, R. (2019). The Influence of Brand Image, Perceptions of Price and Product Quality on Consumer Purchase Decisions of Npk Mutiara at Ud.Barelang Tani Jaya Batam. Ecobisma (Journal of Economics, Business and Management) , 6 (2), 37–53.
Halin, H. (2018). The Effect of Product Quality on Customer Satisfaction of Semen Baturaja in Palembang at PT. Semen Baturaja (Persero) Tbk . 3 , 167–182.
Harahap, R., & Pakpahan, RR (2021). The Influence of Service Quality and Facilities on Consumer Satisfaction at PT. Pos Indonesia (Persero) Medan. Japanese Journal of Allergology , 44 (3), 307.
Haris, D. (2018). Product Quality and Design in Improving Consumer Satisfaction and Loyalty (Case Study of Dagadu Dress, Yogyakarta). Upajiwa Dewantara , 2 (2), 125–139.
Hatma, D., & Nainggolan, BM. (2021). The Effect of Product Quality, Promotion and Service Quality on Purchasing Decisions at Yvonne's Catering. The Effect of Product Quality, Promotion and Service Quality on Purchasing Decisions in Yvonne'S Catering , 16 (1), 1–14.
Ikhwanti, A. ., Triwiyono, A., & Satyarno, I. (2021). Review of Numerical Ceiling Seismic Performance Studies and Shaking Table Tests . 2017 , 379–386.
Imam Munandar, M., & Multi Rezeki, I. (2017). Construction Management of the Sutan Raja Guest House Development Project, Cirebon City. Journal of Construction , VI (2), 165.
Kasana, DU (2021). The Effect of Brand Image, Service Quality, and Price on Consumer Satisfaction in an Islamic Perspective at Miulan Boutique Ceper Klaten. Proceedings of the National Seminar & Call for Paper STIE AAS , September , 189–200.
Kudmasa, LF, Hidayati, K., & Lestari, T. (2021). The Effect of Service Quality, and Tax Sanctions on Taxpayer Compliance at KPP Pratama Surabaya Simokerto (Case Study of KPP Pratama Surabaya Simokerto). UBARA Accounting Journal , 1 (November), 391–399.
Kurniawan, HD (2018). The Effect of Price, Service Quality and Location on Purchasing Decisions (Case Study on JNE Service Consumers, Jl. Glagahsari No. 62 Yogyakarta) . 1 (4), 73–82.
Lesmana, R. (2019). The Effect of Product Quality and Brand Image on Purchasing Decisions of Wardag Cosmetics PT. Paragon Technology And Innovation . 2 (3), 59–72.
Lesmana, R., & Ayu, SD (2019). The Effect of Product Quality and Brand Image on Purchasing Decisions of Wardah Cosmetics Pt Paragon Tehnology and Innovation. Journal of Competitive Marketing , 2 (3), 59.
Manurung, L., & Syarifah, T. (2021). The Effect of Customer Satisfaction, Store Image, and Service Quality on Customer Loyalty at UD. Bright Jaya Range. Journal of Management, Science Economics , 2 (2).
Maryna, D., Erna, N., Era, M., & Rauzi, N. (2020). Evaluation of Thermal Comfort in Modified Stage Houses in Gampong Jawa, Banda Aceh City. Scientific Journal of Architecture and Planning Students , 4 (3), 72–78.
Mewoh, FM, Tampi, JRE, & Mukuan, DDS (2019). The Influence of Digital Marketing on Purchasing Decisions at Matahari Department Store Manado Town Square. Journal of Business Administration , 9 (1), 35.
Miati, I. (2020). The Effect of Brand Image on Deenay Veil Purchasing Decisions (Study on Consumers of Gea Fashion Banjar). Abiwara : Vocational Journal of Business Administration , 1 (2), 71–83.
Milano, A., Sutardjo, A., & Hadya, R. (2021). The Influence of Product Quality, Price, and Promotion on Returning Decisions to Purchase Batik Clothes at the "Florensia" Store. Journal of Martua , VOL. 3 NO. (1), 17.
Muctharom, MZA (2019). The Influence of Murabahah Product Quality, Price, and Service Quality on Customer Satisfaction at Baitul Maal Wat Tamwil Nurul Ummah Ngasem Bojonegoro. Journal of Sharia Economics , 1 (1), 41–54.
Mukarromah, DS, & Rofiah, C. (2019). The Effect of Brand Image, Product Design and Product Quality on Purchase Decisions of Bata Brand Shoes. JMD: Dewantara Management & Business Research Journal , 2 (1), 27–36.
Nasution, AE, & Lesmana, MT (2018). The Influence of Price and Service Quality on Consumer Purchasing Decisions (Case Study at Alfamart in Medan City). Proceedings of the Indonesian Vocational National Seminar , 1 (2), 83–88.
Nasution, Asrizal Efendy, & Lesmana, MT (2018). The Effect of Price and Service Quality on Consumer Purchasing Decisions (Case Study at Alfamart in Medan City) . 1 .
Noor Fatimah, H., & Nurtantiono, A. (2022). The Effect of Brand Image, Promotion, Price, and Service Quality on Purchase Decisions (Shopee Application Users) . 09 , 106–113.
Nuriqqli, PU, & Ariefahnoor, D. (2020). Analysis of Marketing Strategy in Increasing Sales at Bingka Al-Fadhal Home Industry in South Kalimantan Peat . 1–7.
Panget, B., Tumbel, TM, & Tamengkel, LF (2018). The Influence of Product Quality on Purchase Decisions of Honda Beat Motorcycles at CV. LION in Ternate. Journal of Business Administration (Jab) , 6 (004), 62–69.
Puspitasari, DA, Lestari, T., & Inayah, NL (2021). The Influence of Perception, Knowledge of Accounting, and Financial Rewards on the Interests of Accounting Study Program Students for a Career in the Field of Public Accountants. UBARA Accounting Journal , 1 (November), 391–399.
Rahyono, R., & Alansori, A. (2021). The Influence of Leadership and Communication on Employee Performance (Studies at the Baitul Jannah Foundation in Bandar Lampung). Jayakarta Journal of Management & Business , 3 (1), 26–35.
Santoso, B., Hasiholan, LB, & Seputra, A. (2021). The Effect Of Product Quality, Promotion And Design On Purchasing Decisions For Honda Brio” (Case study at a Honda Dealer in Semarang. Journal of Management.
Santoso, NO, & Yuniati, T. (2018). The Effect of Brand Image, Product Quality, Product Design and Service Quality on Purchasing Decisions. Journal of Management Science and Research , 7 (7), 1–20.
Setyawati, Y., Saga, R., Dujya, AB, & Amni, FN (2022). The Effect of Quality of Service, Product and Promotion on Purchase Decisions of Sari Roti Products in Karya Penggawa District, Pesisir Barat Regency. Target : Journal of Business Management , 3 (2), 143–148.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Reynal Kusuma Hogas, Noor Aziz, Widhiyo Sudiyono
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.