Analysis of Perceived Ease of Use, Trust and Perceived Usefulness on Intention to Reuse of Ollin Mobile Banking Users by Bank Nagari in Padang City

Ferdy Maulana; Rini Sarianti

doi:10.22219/jamanika.v5i1.39550

Authors

Ferdy Maulana Universitas Negeri Padang
Rini Sarianti Universitas Negeri Padang

DOI:

https://doi.org/10.22219/jamanika.v5i1.39550

Keywords:

Perceived ease of use, Trust, Perceived usefulness, Intention to reuse, Ollin Bank Nagari

Abstract

This study aims to analyze the effect of perceived ease of use, trust, and perceived usefulness on the intention to reuse of users of Ollin Mobile Banking services provided by Bank Nagari in Padang City. This study uses a quantitative method involving 150 respondents who were selected purposively, consisting of active users and those who have used the service. Data collection was carried out through an online questionnaire, and data analysis was processed using SmartPLS software. The results of the study indicate that perceived ease of use and perceived usefulness have a significant positive effect on trust, which in turn also contributes positively to the intention to reuse. In addition, perceived ease of use and perceived usefulness directly have a significant effect on the intention to reuse. Thus, this study confirms that ease of use, perceived usefulness, and trust are key factors in building the intention to reuse Ollin Mobile Banking services

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