STRATEGI PENGEMBANGAN INDUSTRI KERAJINAN TAS NOKEN (STUDI KASUS PENGRAJIN LOKAL KABUPATEN MIMIKA)
DOI:
https://doi.org/10.22219/jie.v5i3.17951Abstract
This study examines the strategy for developing the Noken Bag Handicraft Industry (Case Study of Local Communities in Mimika Regency) by using three indicators: capital, raw materials, and marketing. Business owners or Noken artisans at the research location are the samples of this study gathered by the census method. Data retrieval used primary data and secondary data. Primary data obtained through questionnaires, and secondary data obtained through agencies and institutions related to this research. In addition, the analytical methods and tools used are descriptive statistical analysis and SWOT analysis. The results of this study are the formulation of a strategy for developing the Noken bag craft industry includes two approaches, precisely a method based on internal-external matrix analysis and a combination of SWOT matrix strategies. First, based on the SWOT internal-external matrix, the results show that the Noken bag craft industry in cell V is said to be in a position of concentration strategy through horizontal integration. Secondly, based on the SWOT matrix, the priority strategy that the Noken bag craft industry should apply is the SO strategy, which is a strategy that uses strength to take advantage of opportunities seen through three indicators, specifically capital, raw materials, and marketing.
Downloads
References
Abisuga-Oyekunle, O. A., & Fillis, I. R. (2017). The role of handicraft micro-enterprises as a catalyst for youth employment. Creative Industries Journal, 10(1), 59–74. https://doi.org/10.1080/17510694.2016.1247628
Anoraga, P. (2007). Pengantar Bisnis Pengelola Bisnis Dalam Era Globalisasi. Rineka Cipta.
Christine, M. G. F., Dachyar, M., & Nurcahyo, R. (2019). Product Segmentation of Wooden Handicraft Micro, Small and Medium Enterprises (MSMEs) in Indonesia. IOP Conference Series: Materials Science and Engineering, 598(1). https://doi.org/10.1088/1757-899X/598/1/012063
Fan, K. K., & Feng, T. T. (2019). Discussion on sustainable development strategies of the traditional handicraft industry based on Su-style furniture in the Ming Dynasty. Sustainability (Switzerland), 11(7). https://doi.org/10.3390/su11072008
Hidayat, R. A. (2014). Strategi Pengembangan Industri Kecil Tas Di Kecamatan Jati Kabupaten Kudus. Economics Development Analysis Journal, 3(1), 1–13. https://doi.org/10.15294/edaj.v3i1.3519
Marit, E. L., & Warami, H. (2018). NOKEN PAPUA DALAM INDUSTRI KREATIF BERBASIS BAHASA : Perspektif Perekat Kebinekaan dan Kekuatan Kultural Bangsa Indonesia Elisabeth Lenny Marit Universitas Papua - Manokwari Hugo Warami PENDAHULUAN Pembangunan bangsa Indonesia tak lepas dari nilai-nilai b. February, 1–16.
Pekei, T. (2013). Cermin noken Papua : perspektif kearifan mata budaya Papuani (B. Tukan (ed.); 3rd ed.). Ecology Papua Institute.
Prihandoko, Setyawati, D. M., & Widiyanto, S. (2020). Development of Business Management and Marketing of Handy Crafts Products Based on Online Marketing Partnership Strategy. Journal of International Conference Proceedings, 3(2), 1–7.
Rangkuti, F. (2006). Analisis SWOT: Teknik Membedah Kasus Bisnis. PT. Gramedia Pustaka Utama.
Sofyan, I. (2015). Manajemen Strategi. Graha Ilmu Subroto.
Sunarto. (2017). Icebreaker dalam Pembelajaran Aktif (1st ed.). Cakrawala Media.
Waluyo, F. (2018). Pesawaran), Strategi Pengembangan Usaha Mikro Kecil Dan Menengah (Studi Kasus: Perkampungan Industri Karanganyar. Universitas Lampung.
Wijaya, S. D. (2011). Strategi Pengembangan Industri Kecil Kerajinan Bordir Di Kecamatan Kaliwungu Kabupaten Kendal [UNIVERSITAS NEGERI SEMARANG]. http://lib.unnes.ac.id/5841/1/7571.pdf
Yuliana, A. E. (2013). Strategi Pengembangan Industri Kecil Kerajinan Genteng Di Kabupaten Kebumen. Economics Development Analysis Journal, 2(3), 24–34. https://doi.org/10.15294/edaj.v2i3.1975
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Jurnal Ilmu Ekonomi JIE
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- For all articles published in the JIE (Jurnal Ilmu Ekonomi), copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agree to the automatic transfer of non-exclusive publishing rights to the publisher.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This is an open access article and licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
