Akun Twitter BNPB_RI Sebagai Media Komunikasi Pemerintah Indonesia di Masa Pandemi Covid-19
DOI:
https://doi.org/10.22219/sospol.v7i2.16116Keywords:
Covid-19, Komunikasi Pemerintah, Media Sosial, TwitterAbstract
Adanya pandemi COVID-19 secara global menjadi tantangan sendiri khususnya bagi pemerintah Indonesia. Salah satunya dalam penyampaian informasi terkait dengan COVID-19. Adanya pandemi besar ini juga menghasilkan berbagai informasi-informasi yang mampu menciptakan ketegangan bagi masyarakat. Oleh karenanya perlu adanya komunikasi pemerintah yang efektif dan tepat kepada masyarakat terkait dengan pandemic ini. Sehingga tujuan penelitian ini untuk melihat komunikasi pemerintah di masa pandemi melalui akun Twitter @BNPB_Indonesia dengan mengetahui intensitas komunikasi pemerintah dan melihat hubungan interaksi komunikasi pemeirntah melalui akun Twitter @BNPB_Indonesia. Penelitian ini menggunakan metode pendekatan penelitian kualitatif dan analisis data diolah dengan bantuan software NVivo 12 Plus. Data diperoleh melalui akun Twitter @BNPB_indonesia. Dari hasil penelitian diperoleh komunikasi yang dibangun oleh pemerintah di masa pandemic COVID-19 melalui akun Twitter @BNPB_indonesia aktif menyampaikan informasi kepada public dan informasi tersebut dapat diterima oleh public dengan baik. Sehingga hal ini melihatkan komunikasi pemerintah yang bersifat eksternal dimana memiliki fungsi to managing people.
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