Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital
DOI:
https://doi.org/10.22219/satwika.v5i1.15550Keywords:
Era Digital, Gen Z, Milenial, Perilaku KomunikasiAbstract
Pada era digital, terjadi perubahan perilaku komunikasi generasi milenial dan generasi ZPerubahan tersebut dapat dilihat dalam kehidupan sehari-hari, seperti kurangnya interaksi tatap muka karena kehadiran gawai. Fenomena ini juga terjadi pada generasi milenial dan generasi Z di Kecamatan Kuranji. Penelitian ini bertujuan mendeskripsikan perilaku komunikasi milenial dan generasi Z di Kecamatan Kuranji danmelihat degradasi komunikasi antarmuka yang terjadi. Adapun teori yang digunakan adalah perilaku komunikasi, komunikasi interpersonal, komunikasi generasi milenial, komunikasi generasi Z, media baru, dan behaviorisme sosial. Penelitian ini menggunakan pendekatan fenomenologi Alfred Schutz dengan paradigma konstruktivisme. Penelitian ini menganalisis perilaku komunikasi generasi milenial dan generasi Z era digital di Kecamatan Kuranji dari sepuluh orang informan. Hasil penelitian menunjukkan empat perilaku generasi milenial dan generasi Z terbentuk di Kecamatan Kuranji, yaitu perilaku komunikasi dari aktif menjadi pasif disebabkan oleh gawai, berkurangnya komunikasi tatap muka disebabkan oleh gawai, tidak fokus dalam berkomunikasi disebabkan oleh gawai, dan perilaku komunikasi daring disebabkan oleh gawai. Dalam penelitian ini, dapat ditarik kesimpulan bahwa perilaku generasi milenial dan generasi Z yang semula interaktif sebelum menggunakan gawai, setelah menggunakan gawai proses komunikasinya menjadi pasif, sehingga tidak terjadi komunikasi efektif.
In the digital era, there has been a change in the communication behavior of millennial generation and generation Z. These changes can be seen in everyday life, such as the lack of face-to-face interaction due to the presence of devices. This phenomenon also occurs in the millennial generation and generation Z in Kuranji District. This study aims to describe the communication behavior of millennials and generation Z in Kuranji District and to see the degradation of communication interfaces that occurs. The theories used are communication behavior, interpersonal communication, millennial generation communication, generation Z communication, new media, and social behaviorism. This study used Alfred Schutz's phenomenological approach with the constructivism paradigm. This study analyzes the communication behavior of the millennial generation and generation Z in the digital era in Kuranji District from ten informants. The results showed that four millennial generation and generation Z behaviors were formed in Kuranji District, namely communication behavior from active to passive caused by devices, reduced face-to-face communication caused by devices, not focusing on communication caused by devices, and online communication behavior caused by devices. In this study, it can be concluded that the behavior of the millennial generation and generation Z, which was originally interactive before using a device, after using a device the communication process becomes passive, so there is no effective communication.
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