Budaya komunikasi virtual di Twitter dan Tiktok: Perluasan makna kata estetik
DOI:
https://doi.org/10.22219/satwika.v5i2.17560Keywords:
Aesthetics Word, Social Media, Virtual Communication Cultures, Virtual Ethnography, Word MeaningAbstract
Kata estetik mengalami perluasan makna dari makna asalnya akibat penggunaannya di Twitter dan TikTok. Perluasan makna itu menimbulkan perdebatan pada pengguna kedua media sosial tersebut. Studi ini bertujuan untuk mengetahui penyebab dan proses terjadinya perluasan makna, termasuk motivasi pengguna Twitter dan TikTok menggunakan kata estetik yang maknanya berbeda dengan Kamus Besar Bahasa Indonesia (KBBI). Studi berjenis kualitatif ini menggunakan pendekatan etnografi virtual dengan mewawancarai tujuh informan pengguna Twitter dan TikTok. Empat orang informan pengguna Twitter, yaitu @iyayaudahgpp, @semanismimpimu, @s8joh, dan @CharmingDevilll. Tiga orang informan pengguna TikTok, yaitu @Wiyantika, @aqua.ush, dan @pcynjm131. Hasil penelusuran virtual menunjukkan bahwa kata estetik telah mengalami perluasan makna. Kata estetik tidak sekadar bermakna indah tetapi juga berarti ungkapan kelucuan, ekspresi sindiran, dan pujian penampilan fisik. Penyebab perluasan makna adalah penggunaan kata estetik pada caption, cuitan, komentar, dan tagar oleh pengguna Twitter dan TikTok. Motivasi penggunaan kata estetik, disebabkan mengikuti tren, keisengan, dan candaan. Budaya berkomunikasi di media sosial berperan penting dalam perluasan makna kata dan penciptaan kata-kata baru.
The word aesthetic has expanded from its original meaning due to its use on Twitter and TikTok. The expansion of meaning has caused debate among users of the two social media. This study aims to determine the causes and processes of the expansion of meaning, including Twitter and TikTok users' motivation to use aesthetic words that have different meanings from the Indonesian Dictionary (KBBI). The type of research is qualitative with a virtual ethnographic approach by interviewing seven informants using Twitter and TikTok. Four Twitter user informants, namely @iyayaudahgpp, @semanismimpimu, @s8joh, and @CharmingDevilll. Three informants using TikTok, namely @Wiyantika, @aqua.ush, and @pcynjm131. The virtual search results show that the word aesthetic has expanded its meaning. The word aesthetic does not only mean beautiful but also means an expression of cuteness, an expression of satire, and a compliment of physical appearance. The cause of the expansion of meaning is the use of aesthetic words in captions, tweets, comments, and hashtags by Twitter and TikTok users. The motivation for using the word aesthetic is due to following trends, fads, and jokes. The culture of communicating on social media has an essential role in expanding the meaning of words and creating new words.
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