Share value relational capital: Suggestions for the future and an assessment of past research in driving marketing performance

Authors

  • F Pambudi Widiatmaka Engineering Department, Politeknik Ilmu Pelayaran Semarang, Indonesia
  • Sukrisno Sukrisno Management Department, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang, Indonesia
  • Suherman Suherman Nautical Department, Politeknik Ilmu Pelayaran Semarang, Indonesia
  • Samodro Bintang A.M Leonardus Educational Management, Universitas Negeri Semarang, Indonesia
  • Karona Cahya Susena Management Department, Universitas Dehasen, Indonesia

DOI:

https://doi.org/10.22219/jibe.v6i02.22495

Keywords:

Entrepreneurial orientation, marketing performance, share value relational capital, Small Medium Entreprises

Abstract

This research aims to create a new theoretical framework that focuses on the impact of entrepreneurial orientation and relational capital stock value on the marketing performance of small and medium enterprises (SMEs) to gain a competitive advantage. This study involved 220 SMEs owners and used structural equation modeling to identify two effective strategies to improve SMEs marketing performance. Both strategies are the application of entrepreneurial orientation and utilization of share value relational capital.

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Published

2023-02-25

Issue

Vol. 6 No. 02 (2022): Journal of Innovation in Business and Economics

Section

Article

License

Copyright (c) 2022 F Pambudi Widiatmaka, Sukrisno Sukrisno, Suherman Suherman, Samodro Bintang A.M Leonardus, Karona Cahya Susena

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.