Aims and Scopes

The Journal of Innovation in Business and Economics (JIBE) is a comprehensive and scholarly publication that seeks to explore and document the dynamic and ever-evolving landscape of innovation across various domains of business, finance, management, and economics. Our primary objective is to provide a platform for cutting-edge research that is driven by the continuous advancements in information and communication technologies. We invite contributions that offer fresh insights, pioneering approaches, and practical implications for both academia and industry.

Key Areas of Focus

1. Business advancement

Innovative Technologies

Investigating the inventive uses of information and communication technology within the business realm, including digital transformation, automation, and the integration of artificial intelligence.

Operational Efficiency

Exploring strategies for enhancing business processes, improving productivity, and optimizing resources through technological innovation.

2. Finance

Portfolio and Asset Management

Pioneering approaches to managing portfolios and assets, including the use of advanced analytics, machine learning, and fintech solutions.

Financial Innovation

Examining the development and impact of new financial instruments, investment strategies, and risk management techniques.

3. Foundational Management Principles

Adaptation and Evolution

Investigating how core management principles are being adapted to foster innovation in organizational structures, leadership, and strategic decision-making.

Change Management

Understanding the processes and challenges associated with implementing innovative practices within organizations.

4. Economic Insights

Microeconomic Analysis

Conducting in-depth analyses of individual, household, and firm-level behavior with a focus on novel ideas and innovative approaches.

Macroeconomic Perspectives

Exploring broader economic trends and policies, including their impact on innovation, economic growth, and development.

5. Marketing and Brand Development

Contemporary Marketing Strategies

Providing comprehensive scrutiny of modern marketing techniques, digital marketing, and the role of big data in shaping consumer behavior and brand development.

Brand Innovation

Investigating innovative approaches to brand building, customer engagement, and market positioning.

 

We encourage submissions that offer theoretical insights, empirical research, case studies, and economic modeling that contribute to a deeper understanding of innovation in business and economics. Submissions should aim to:

a. Advance the current knowledge and understanding of innovation processes and outcomes.

b. Provide actionable insights for practitioners and policymakers.

c. Foster interdisciplinary approaches and collaborations.

JIBE is committed to fostering a vibrant academic dialogue and advancing the frontiers of knowledge in the field of innovation. We look forward to receiving contributions from researchers, academicians, industry experts, and policymakers that align with our mission and scope.