Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions

Authors

  • Haryanto Haryanto Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia
  • Tulus Haryono Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia
  • Retno Tanding Suryandari Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia
  • Catur Sugiarto Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia
  • Pram Suryanadi Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia
  • Tetuko Rawidyo Putro Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia
  • Christiyaningsih Budiwati Management Department, Faculty of Economics and Business, Universitas Sebelas Maret, Indonesia

DOI:

https://doi.org/10.22219/jibe.v7i01.28154

Keywords:

Technology readiness, entrepreneurial intentions, gender

Abstract

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.

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Published

2023-11-15