PENGEMBANGAN ASPEK PEMASARAN USAHA KOPI BU TIANI DI DESA SUMBERMANJING WETAN

Novi Puji Lestari; Fika Fitriasari; Mochamad Rofik

PENGEMBANGAN ASPEK PEMASARAN USAHA KOPI BU TIANI DI DESA SUMBERMANJING WETAN

Authors

Novi Puji Lestari Universitas Muhammadiyah Malang
Fika Fitriasari Universitas Muhammadiyah Malang
Mochamad Rofik Universitas Muhammadiyah Malang

Abstract

The purpose of this service is to increase the added value of Argotirto coffee in the Sumbermanjing Wetan sub-district, Malang Regency. After going through several phases, this empowerment finally resulted in the ground coffee brand "Argotirto," which is a premium robusta ground coffee with the quality of selected coffee beans. The post-harvest process makes the potential profits of partner farmers to increase by at least 25% -40%.

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Published

2021-09-30

How to Cite

Lestari, N. P., Fitriasari, F., & Rofik, M. (2021). PENGEMBANGAN ASPEK PEMASARAN USAHA KOPI BU TIANI DI DESA SUMBERMANJING WETAN . Studi Kasus Inovasi Ekonomi, 5(02). Retrieved from https://ejournal.umm.ac.id/index.php/skie/article/view/16477