The Influence of Country of Origin, Brand Image, and Brand Trust on Brand Loyalty in Oppo Smartphone Users
DOI:
https://doi.org/10.22219/jamanika.v1i2.16833Keywords:
brand image, brand trust, country of origin, brand loyaltyAbstract
This study aims to determine the influence of the country of origin, brand image, and brand trust on brand loyalty partially. This study uses primary data collected by questionnaires. The data sample used is 120 respondents of Oppo smartphone users from the Faculty of Economics and Business, University of Muhammadiyah Malang. The sample collection technique is non-probability sampling with a purposive sampling method that provides certain criteria to the respondents. Respondents selected are active students of the Management, Accounting, and Development Economics study program class of 2017 who use smartphone Oppo released in 2017 to 2020. The data analysis technique used is multiple linear regression. The results of this study are 1) the variable country of origin has a significant effect on the variable brand loyalty, 2) the variable brand image has a significant effect on the variable brand loyalty, and 3) the variable brand trust has a significant effect on the variable brand loyalty.
Downloads
References
Annisa, M. (2016). The Influence Of Brand Image, Brand Trust, and Customer Satisfaction Toward Courier Service Brand Loyalty (A Case Study of Indonesian Pos Courier Service Customers of Economic Faculty of Yogyakarta State University).
Bakar, H. bt A., Samsudin, S. N. A. bt, Hassan, N. A. binti, & Abdullah, N. N. B. (2017). Relationship between Country of Origin, Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality. Advanced Journal of Technical and Vocational Education,1(2), 3.
Mabkhot, H. A., Hasnizam, & Salleh, S. M. (2017). The influence of brand image and brand personality on brand loyalty, mediating by brand trust: An empirical study. Jurnal Pengurusan, 50, 8.
Marliawati, A., & Cahyaningdyah, D. (2020). Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust. Management Analysis Journal, 9(2), 9. https://doi.org/10.15294/maj.v9i2.36945
Monica, D. A., Rini, E. S., Karina, B., & Sembiring, F. (2019). The Effect of Country of Origin , Price and Quality Perception on Customer Satisfaction and Loyalty at Della Collection Store Medan. International Journal of Research and Review, 6(11), 6.
Nainggolan, F., & Hidayet, A. (2020). The Effect Of Country Of Origin, Brand Image, Price Fairness, And Service Quality On Loyalty Toward IPhone Mobile Users, Mediated By Consumer Satisfaction. European Journal of Business and Management Research, 5(1), 3. https://doi.org/10.24018/ejbmr.2020.5.1.233
Panjaitan, A. O. Y., Rofiaty, & Sujatmiko. (2016). Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Merek dan Kepercayaan Merek (Studi Pada Kuliner Khas Kota Malang). Jurnal Bisnis Dan Manajemen, 3, 14.
Puspita, R., Yunus, M., & Sulaiman. (2017). Pengaruh Faktor Sosial, Citra Merek dan Kualitas Produk Terhadap Kepercayaan Merek Serta Dampaknya Pada Loyalitas Pelanggan Telepon Selular (Studi Kasus Pada Pengguna Samsung di Kota Batam Aceh). Jurnal Magister Manajemen, 1(1), 10. http://www.jurnal.unsyiah.ac.id/JMM/article/view/9006
Putra, Surya, A. (2018). Pengaruh Citra Merek (Brand Image) dan Kepercayaan (Brand Trust) Terhadap Loyalitas Konsumen. 05(2), 6.
Putra, B. A. (2019). Pengaruh Citra Merek Dan Persepsi Kualitas Terhadap Loyalitas Merek. Journal of Chemical Information and Modeling, 53(9), 4.
Putu, I., Semadi, Y., & Ariyanti, M. (2018). the Influence of Brand Experience, Brand Image, and Brand Trust on Brand Loyalty of Abc-Cash. Asian Journal of Management Sciences & Education, 7(3), 12–23.
Safitri, T. A. (2017). Jurnal Manajemen Dan Bisnis MEDIA EKONOMI, Volume XVIII, No. 1 Januari 2017. XVIII(1), 3.
Salim, N. M. A. (2017). Pengaruh Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek Mie Instan Indomie Studi pada Mahasiswa S1 IAIN Surakarta. Skripsi Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri Surakarta, 1(1), 23.
Utomo, I. W. (2017). Pengaruh Brand Image, Brand Awareness, dan Brand Trust Terhadap Brand Loyalty Pelanggan Online Shopping (Studi Kasus Karyawan Di BSI Pemuda). Jurnal Komunikasi, VIII(1), 7-8. http://ejournal.bsi.ac.id/ejurnal/index.php/jkom/article/view/2327/1607
Variano, V. (2017). Pengaruh Citra Merek, Harga, dan Kualitas Layanan terhadap Loyalitas Merek Konsumen Kereta Api. Agora - Online Graduate Humanities Journal, 5(3).5-6.
Widodo, T. H., & Tresna, P. W. (2018). The Influence Of Brand Trust On Brand Loyalty (Study on As Card Users in STIA YPPT Priatim Tasikmalaya). Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 3(1), 6.
Yusup, F. (2018). Uji Validitas dan Reliabilitas Instrumen Penelitian Kuantitatif. Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan, 7(1), 3. https://doi.org/10.18592/tarbiyah.v7i1.2100
Zukhruf, F. (2019). Pengaruh Citra Merek dan Kepercayaan Merek terhadap Loyalitas Merek. E-Conversion - Proposal for a Cluster of Excellence, 8-9.
