Assessment of Barriers and Strategies for Halal Certification Adoption in MSMEs Using the Fuzzy AHP - Fuzzy TOPSIS Method
DOI:
https://doi.org/10.22219/JTIUMM.Vol26.No2.239-260Keywords:
Halal Certification, MSME, Barriers, Strategy, Fuzzy AHP - Fuzzy TOPSISAbstract
The adoption of halal certification in the Micro, Small, and Medium Enterprises (MSME) sector in Indonesia remains low despite it being a legal requirement, creating a gap between regulations and implementation in the field. This study aims to identify and rank the main barriers that hinder the adoption of halal certification and determine priority strategies to overcome them. The methodology used is the integration of the Fuzzy Analytical Hierarchy Process (Fuzzy AHP) method for determining the weight of obstacles and the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) for strategy ranking, based on expert survey data and field studies on food MSMEs in Malang City. The results show that the most significant barriers are limited human resources, lack of knowledge, and difficulties in meeting documentation requirements. The most effective strategies to overcome these barriers are increasing education and socialization, strengthening collaboration with stakeholders, and simplifying the certification process. This study provides theoretical contributions through the integrative application of the Fuzzy method in multi-criteria decision making, as well as practical contributions in formulating more targeted policies and assistance programs for MSMEs. These findings support the acceleration of halal certification and increased competitiveness of MSME products in domestic and global markets.
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